Equita Lyon : Dailynews
Equita Lyon day by day
For several years, Bluevista has been working with GL Events audiovisual to produce daily reports for the Equita Lyon trade show.
Equita Lyon is an international horse show held every year at Eurexpo in Lyon. It is a major event in the European equestrian calendar, attracting over 140,000 visitors every year.
Equita Lyon is a comprehensive show, offering visitors the chance to discover every facet of the horse world. The show features exhibitors from all sectors of the equestrian industry: equipment, feed, care, saddlery, equestrian sports, equestrian tourism and more.
During the show, the Bluevista team produces 6 “dailynews” videos, one per day, which are broadcast daily on social networks and the show website.
These videos, no longer than 2 minutes, present the highlights of the day. They are designed to be informative and dynamic, to appeal to a wide audience.
Each video focuses on a different theme: the arrival of the horses and the completion of the stalls, the children’s day, dressage, show jumping and western riding.
To produce these videos, Bluevista travels with 1 or 2 cameramen and an editor. The cameramen shoot footage of the show, the visitors and the various competitions. The editor assembles the images as the day progresses, and exports the film that evening.
dailynews” videos offer many advantages for event organizers. This makes it possible to :
– Report on the highlights of the event.
– Promote the event to the general public.
– Generate traffic on social networks and the event website.
