Printemps: New identity - video report event

SPRING – Aftermovie festival

D
ove our film re
alis
é


for the new identity of Printemps in Lyon.

Customer: Printemps https://www.printemps.com/fr/fr/printemps-lyon

Bluevista created a demonstration for Pintemps de Lyon

a demonstration showcasing the
‘
aesthetic

and spirit

through an aftermovie of the event.

As part of this project, we previously created and produced a mapping that was broadcast on the façade. We then managed the projection in collaboration with GL Events in order to provide the best technical service. The aim was to take advantage of the architecture of the Haussmann building in which the store is located, and all this in the historic heart of Lyon.

The graphic charter was
t
e

labor

é
e
in agreement with the customer, for a dynamic, colorful result in keeping with Printemps’ new state of mind.