Spring: Video Mapping

SPRING – Mapping festival

D
ove our film re
alis
é


for the new identity of Printemps in Lyon.

Customer: Printemps https://www.printemps.com/fr/fr/printemps-lyon

Le Printemps de Lyon asked Bluevista to carry out a demonstration. Bluevista has highlighted the‘
esthetics

and spirit

of Printemps through a mapping that places the brand change at its center.

As part of this project, we created and produced the mapping that was broadcast on the façade. We then managed the projection in collaboration with GL Events in order to provide the best technical service. The aim was to take advantage of the architecture of the Haussmann building in which the store is located, and all this in the historic heart of Lyon.

The graphic charter was
t
e

labor

é
e
in agreement with the customer, for a dynamic, colorful result in keeping with Printemps’ new state of mind.