Immersive semi-transparent projection for the inauguration of a building
We knew about video mapping, the video wall or LED banners… This time, for the inauguration of the mountain store of the Quechua / Simond / Wed’ze brands, Bluevista produced a semi-projection for the Ores agency. on a semi-transparent facade of the building.
The lively facade effect made it possible to engage visitors as soon as they arrived in the car park, the brand logos “floating” in front of the building with a welcome message.
During the cocktail party, an immersive clip produced by the Ores agency created a surprise on the patio, plunging visitors into the atmosphere of the Quechua / Simond / Wed’ze brands with intense music punctuating the most beautiful HD and 4K images. mountains of the world.
Finally, a departure message visible when exiting and from the car park was broadcast on these “floating” screens to keep the magic alive until the visitor left in his vehicle.