GHI - TV commercial

Video TV advert for the Geneva-based Swiss newspaper GHI.

Customer: https: //www.ghi.ch

The benchmark newspaper with 141,000 readers in the ZE 11 area (Geneva and Nyon district)
CLL -Cercle le plus Large des Lecteurs 244,000 readers
35% editorial content
Local information, often exclusive or relayed before the daily press
Proximity to its readership, an impertinent tone, commitment and an absence of double talk have made it the local “Canard enchaîné”.
Classified ads, mainly from individuals, updated weekly in the newspaper and daily on the Internet

Wednesday – Thursday: letterbox distribution
17,900 copies distributed each week in Trams and kiosks
Circulation: 265,000 copies

This production was shot in a studio with actors to symbolize the different populations of the newspaper’s readers.
Our teams worked on the script in collaboration with the Felix communications agency. The graphics were adapted to the customer’s charter, and particular care was taken with the music and sound to set the tone for the advertising video.